GrowthOS is now Agentrail.

We started GrowthOS to help companies grow through organic marketing.

We were building an AI-native marketing operator that brought together brand positioning, search and AI visibility, social listening, content, and Reddit recommendations. Our focus was helping companies get discovered and chosen.

As we worked on that problem, we started seeing a shift in the data: agents were becoming part of the buying journey. They were discovering software, evaluating products, and deciding which tools to use on behalf of people.

That opened up a much bigger question for us: what happens when the buyer is an agent?

Companies need to understand how these agents experience their products. Can an agent find the right information? Evaluate whether a product meets its needs? Get access, use it successfully, and complete a purchase? Where does it get stuck, and what needs to change?

We saw a gap in the tools available to answer those questions, and we started building for it.

Our work now focuses on helping companies understand how agents discover, choose, and use their products, then test and improve those experiences.

Agentrail is a name that better reflects that work and where we want to take it.

Our long-term goal is to become the enablement layer for the entire procurement journey in an agentic world: helping companies support agents from the first search through evaluation, purchase, and use.

We started by helping companies reach their customers. That work led us to a new class of customers—and to the infrastructure companies will need to serve them.

GrowthOS is now Agentrail, and our new home is agentrail.co.