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How Funky.dev recovered 15% of lost agent users

Before Agentrail, Funky could not attribute agent users — leaving revenue on the table. Agentrail helped them identify agents, recover lost users, and improve docs and MCP for conversion.

  • 15%users recovered
  • 10%revenue previously unattributable
  • Docs + MCPimproved for agents
Funky.dev case study

Funky.dev builds for developers — and increasingly, for the agents those developers send. The problem was they could not tell the difference in the product.

The problems

Funky was shipping for human developers while a growing share of usage came from agents they could not see.

Invisible agent traffic

A meaningful slice of product usage looked like noise — no attribution, no journey, no way to tell agents from humans.

Broken agent paths

Docs and MCP surfaces that worked for people failed silently for agents, dropping conversion before anyone noticed.

Revenue left on the table

Without knowing who the agent users were, Funky could not recover them or prioritize fixes that would convert.

Why Agentrail worked

Agentrail gave Funky a clear picture of agent discovery, struggle, and task completion — so the team could ship what agents actually needed.

Agent user attribution

Funky finally saw which sessions were agents, where they entered, and where they dropped off.

Journey reconstruction

Failed and successful agent paths became evidence the team could ship against — not guesses.

Docs and MCP that convert

With clear struggle points, Funky improved docs and MCP so agents could complete tasks end to end.

How Funky runs Agentrail day-to-day

Agent journeys stay in the product loop — not a one-off report.

  • Watch agent discovery and task completion weekly
  • Triage failed agent paths before shipping docs or MCP changes
  • Attribute recovered users back to product and GTM decisions

Before Agentrail, we could not attribute agent users, leaving 10% of revenue on the table. Agentrail helped us identify them, recover 15% of lost users, and improved our docs and MCP to drive conversion.

— Jason Jin, Founder, Funky.dev

Results

What changed once Funky could see and fix agent journeys.

15%

users recovered

10%

revenue previously unattributable

Docs + MCP

surfaces improved for agents

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